Tips To Make Your Website Attract Real Business- 360Edukraft

Most of the entrepreneurs with an enthusiasm to launch something great and with a hefty amount in their pockets assume they can conquer the market by just having the right tools. While it is most significant that having adequate and most updated tools is important for a digital marketer or a DIY entrepreneur, the optimum use of these tools is equally, or sometimes even more, important.

Other than the tools, the quality of interfaces that you use to connect with the prospective customers, plays a vital role in the process. And here are some of the basics that every entrepreneur trying to build an online presence or approaching a mobile app development for the first time must know.
So if you are an entrepreneur, and are unfortunately facing hardships in getting your fortune up and moving, this quick read is exclusively for you.

We are going to discuss the top three factors and explain how you could improve them to get positive, real results. Up for it? Here you go:

Review the Content, Plug the Loopholes

Assuming that your Digital marketing techniques are good enough, the proof of which is that you are ranking above your competitors, your website shall be breaking a leg. But then something isn’t right as you can see you are getting traffic but not quality leads, with conversion rates descending.
In that case, check the quality of your content. And by quality, we don't mean SEO optimization or keyword stuffing just to attract more traffic.

We are trying to point out what the website content is trying to say, how relevant it is towards your business, how well, it connects with the visitors and lastly, how compelling it is for a visitor to ponder your business ‘the one’.

There are many websites that rank on Google Search results’ top 10 positions, due to the SEO practices they use. But unfortunately, visibility is not just the only thing that contributes to conversion.
 
So, your best and the only bet is to create content that is:

• A Good read
• Sticks to the point from the very beginning
• Structured
• Relevantly as per with your target customers’ requirements
• Sprinkled and not showered with keywords.

Remember, a quality lead would convert only if your website gives an elaborate impression of you thoroughly knowing what you do, and one of the ways to achieve a part of this is quality content that is relevant to the readers or the audience you are targeting.

See what’s going on with your SEO

Another case could be that your website has everything that we have mentioned in point number 1, but is lagging big time when it comes to SEO. In this case, a lot needs to be done on different levels such as on-page/off-page optimization, finding new and relevant keywords with proven keyword research tools, consider paid options if things are lurking too low.

But most importantly, you have to focus more on working on your ON-Page SEO. Adopt different approaches like Split testing for pages that are ranking and pages that aren’t, and set and define deadlines to bring improvement to each. Consider distributing traffic with different types of keywords on the basis of how they rank on Google Search Engine.

And if you are losing out too much on a keyword, which is still unique to your business, think twice before disposing of it. Stick strictly to the on-page SEO guidelines regarding title, Meta description, focus keywords & more.

Is your Design delivering the Right Message?

The importance of design may not be apparent to many, but it actually matters a lot, subconsciously. If your website has poor design and doesn’t compliment the theme and type of leads you are trying to attract, you have a serious situation to deal with.

Although the visibility you gain with good SEO practices may get you traffic and visitors, please note that only a few from the quality leads are there to stay and convert. And just like content, however different in the way it’s perceived, the design is equally significant in leaving that impression that works like a delight.

If you are a product-based website, use a proportionate amount of negative space to put your product in the center of attraction. The use of negative space creates a clutter-free aura with a moderate appearance that makes it convenient for visitors to understand your work better.

A more advanced website design, which has gone quite hot among web designers is a guided website design, which has proved to be quite productive. The USP of these designs is in its comprehensiveness as it guides a visitor through all the services a business provides but in the form of a guided tour.